Our Process
How 10x Carpentry Turns Craftsmanship Into Clients
Great contractors don’t struggle because of their work.
They struggle because people don’t see it.
At 10x Carpentry, our process is built to take the quality of your craftsmanship and turn it into a professional online presence that consistently brings in the right clients.
This isn’t generic marketing.
It’s a system built specifically for contractors.
Here’s how we do it.
Discovery
Understanding Your Business
Every contractor is different—and the type of work you want matters.
Before anything is built, we take the time to understand:
Your trade and specialty
The types of jobs you want more of (not just more work—better work)
Your service area and ideal customer
Your current website and online presence
The projects you’re most proud of
We also identify what’s currently holding you back—whether that’s visibility, messaging, or presentation.
Why this matters:
Most marketing fails because it’s generic.
We build everything around your specific business and goals.
Project Capture
Show the Craft
Great marketing for contractors starts with great visuals.
We capture:
Professional project photography
Jobsite footage
Finished project reveals
Detail work and craftsmanship
Before-and-after transformations
We focus on the details most people miss—the cuts, the finish, the precision—because that’s what separates you.
Why this matters:
People don’t read first—they look.
Strong visuals build trust instantly before a word is read.
Website Design
Building Your Digital Shop Front
Your website should represent your craftsmanship the same way a finished project does—clean, professional, and built to last.
We design a modern contractor website that includes:
Project galleries that showcase your best work
Service pages that clearly explain what you offer
Mobile-first design (most traffic is on phones)
Lead capture forms that actually convert
Clear calls-to-action throughout the site
Professional branding and layout
We also structure your site so it’s easy to navigate and easy for search engines to understand.
Outcome:
A website that works for you 24/7—bringing in leads even when you’re on the job.
Visibility
Helping Clients Find You
A great website doesn’t matter if no one sees it.
Once your site is built, we make sure it shows up where people are already searching.
This includes:
Local search optimization (so you show up in your area)
Google indexing and search visibility setup
Contractor-focused keywords
Optimized page structure
Project-based content that attracts real searches
We build your site around how homeowners actually search—not guesswork.
Result:
More people finding you without paid ads.
Launch!
Your Business ×10
Once everything is built, tested, and optimized—we launch.
But this isn’t just flipping a switch.
We ensure:
Everything is functioning properly
Forms and lead capture are working
Mobile performance is optimized
Your site is ready to convert from day one
You’ll walk away with:
A professional, high-converting website
High-quality project photos
Promotional video content
A system designed to generate leads
What Makes This Different
Most marketing companies don’t understand contractors.
They use templates, generic messaging, and stock content.
We do things differently:
Built specifically for contractors
Real jobsite experience and understanding
Focused on results—not just design
Centered around your actual work